Strategic Initiatives

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d2b  Strategy

Digital print is revolutionizing the world of printing.With the d2b initiative, Antalis aims to support its customers faced with the many challenges of this ever-changing market by helping them harness industry developments and capture emerging business opportunities.

Today, digital printing represents 15% of the total printing market's revenue in Europe (source: Pira) and market studies confirm that this market share will steadily grow in the years ahead to reach more than 30% by 2018.

How does Antalis support its customers ?...

Antalis is bringing together a network of digital printers, communication agencies, advertisers, publishers, paper producers and digital equipment manufacturers, in house digital production centres and commercial copy shops to share expertise, experiences and best practice between all these stakeholders.

The three goals of the d2b initiative

 

1 - PROVIDE
the right media offer for small format and large format digital printing

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 Get the right media for your digital press: you will find the traditional coated and uncoated papers that are fully compatible with your digital press as well as INNOVATIVE MATERIALS (synthetics, magnetic paper, adhesives…) that will add VALUE to your printed communication. Just get an Antalis d2b swatch which is a printer’s bible to digital substrates.

 

2 - SHARE
experience and best practice between digital print key stakeholders

 Share experience and best practice: the Antalis d2b events (regular meetings everywhere in Europe) gather advertisers, publishers, printers, digital equipment manufacturers…and are a great place to get information about new media (synthetics, magnetic media...) and new technical capabilities (white ink, dimensional ink, textured effects...).

 

3 - EVANGELIZE
Communication agencies, designers, brand owners about the benefits that digital printing makes possible

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Antalis teams of paper prescribers located in all countries in Europe demonstrate digital printing's added value through new printing materials, technical advances and new types of applications such as personalization, print on demand and cross-media marketing campaigns.
 

  • PURE DIGITAL: 17th-19th April 2018, Amsterdam Stand 12.100, Hall 12

    For this first edition, Antalis will showcase the breadth of its digital media range which, together with its customised services, team of experts and dedicated events, form the core of its digital-to-business (d2b) strategy. Antalis’ booth, designed as a sports retail store, will showcase the unlimited applications the company’s products offer.

  • LATEST D2B NEWS

    Whether you are a digital printer, designer, marketing professional, or copy shop; you will find all the latest news, ideas, trends, tips and tools to help you make the most of digital print right here:

     

    Learn more