Applications

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Leaflets , Notices & Posters

Paper choice plays an important part in bringing to life
your posters, notices and leaflets.

Things to keep in mind:

  •  How long will your documents be in use? Is it a short term, throw away booklet or a long term brochure which must work for you, month in and month out, until an update is produced?
  •  If you want to personalise the communication, you need to consider digital print. This enables you to put, for example, individual names on the front or have a different message for a specific group of targeted customers.
  •  If your communication is going to contain lots of coloured images, the type of paper you use will make a difference as to how well it looks when printed. Gloss papers will give the best results, but if you want to be a little more creative then silk or even uncoated papers will deliver some outstanding results.
  •  Conversely, if the leaflet includes lots of information, then you need to keep in mind how easy it will be to read. In this instance, less glossy papers are a better option.
  •  How you finish your leaflet, notice or poster will help it to stand out and incorporating a varnish on the front and/or inside pages, foil blocking or embossing could make a big difference to the way people perceive your company. If the content and messages are important to you, then it is well worth the additional cost of incorporating one or more of these finishes
  •  Cost should also be factored in, to help you decide if you are producing a premium, designer or mass market communication and you can then plan its content, print and finish to suit the product and your budget.
  •  If you are planning to post your communication, then you need to keep in mind weight and dimensions of the envelope, as size, thickness and weight will impact on the cost of postage.
  •  Where environmental credentials are important to you, a variety of paper options are available to help you meet this need.
  • Life 

    Think about the life of your notice as heavier weight papers will last longer than light weight versions and more creative papers will add that special touch to help your communication to stand out and be read.
     

    > Recommended Products:
    Creative Papers offer instant impact with a variety of colours, textures and finishes - Keaykolour - Rives - Curious Collection  - Odela
    Postcard or Self-mailers need to be bulky but still light weight - Olin

  • Lightweight Leaflets

    These products need papers which have been specially developed for the purpose.




    > Recommended Products:
    Eural and Edixion for uncoated finishes

  • Digital Print

    Papers for digital print are becoming more widely available and this form of print enables you to personalise the mailing or leaflet in a way which allows you to target each person or group with exactly the right message.
     

    > Recommended Products:
    Cocoon Offset - Satimat Green
    Added value creative option - Arjowiggins Digital Range

  • CSR Policy

    Ensures all of our papers are made using pulps from well managed forests, so you can be sure our papers have a socially responsible chain of production – from the trees used to make the pulp all the way through to the printer.

  • Recycled Papers

    Many of our brands have a recycled offer within the range, so you can be confident our papers are sustainable and not damaging the environment in which we all live.
     


    > Recommended Products:
    Cocoon Recycled - Conqueror 100% Recycled - Keaykolour and Eural